Press Release - October 4, 2010

PennCME/BestPractice Selects iSEEK™ Medical to Improve Patient Care

Innovative educational resource for clinicians, their staff and patients offers Internet Point-of-Care Continuing Medical Education Credit through iSEEK™ Medical Searchblade

Ewing, NJ, October 4, 2010 -

PennCME/BestPractice is announcing its partnership with iSEEK™ Medical, the world leader in the development of linguistic medical software solutions. The partnership will provide targeted discovery services for the issuance of AMA PRA Category 1 CreditTM to physicians who utilize iSEEK™ Medical. PennCME/BestPractice, a new portal, is a joint development of the University of Pennsylvania School of Medicine, Office of Continuing Medical Education (CME); one of the leading academic providers of high-quality professional education; and BestPractice CPD, LLC, an innovative medical education company.

Through the collaboration of the PennCME/BestPractice site and the use of the iSEEK™ Medical Searchblade, a unique program has been developed, which supports best practices for both clinicians and patients in the treatment and care of those with diabetes, COPD, hypertension and other chronic diseases.

A key element of the program is centered on the use of the iSEEK™ Medical Searchblade, which serves as an innovative technology providing targeted discovery, pulling from reputable and authoritative resources to produce relevant and meaningful query responses. The iSEEK™ Medical Searchblade uses advanced linguistic, conceptual and artificial intelligence technologies to allow for meaningful information retrieval using natural language, rather than relying on keywords or pattern algorithms. This system enables medical professionals to obtain valuable search results beyond typical keyword use leveraged in Search Engine Optimization (SEO).

Physicians anywhere can access the iSEEK™ Medical Searchblade at PennCME/BestPractice for AMA PRA Category 1 CreditTM from any Internet-connected computer. Physicians, physician assistants, nurse practitioners and other clinicians can access the site at The goal is for physicians to help patients right in the examination room, giving them the most current information, timely diagnosis and counsel on their condition based on the most authoritative medical information, not the most popular information.

"We are proud to present PennCME/BestPractice to primary care physicians as a resource to help them improve their care of patients with chronic diseases," said Dr. Zalman Agus, Associate Dean for CME at the University of Pennsylvania. "The inclusion of iSEEK™ enhances our ability to do so, as part of our armamentarium, ranging from CME content such as clinical reviews, minicases and simulations, to practical tools for developing teamwork among doctors, their staff and their patients."

The information in PennCME/BestPractice Internet Point-of-Care CME Search gives physicians answers based on University of Pennsylvania School of Medicine-approved and designated authoritative Web sources. iSEEK™ combines authoritative resources with results-driven linguistic search technologies based on semantic and conceptual relevance, which drills deeper than traditional keyword search technology. iSEEK™ Searchblades, iViews and Targeted Discovery feature immediate and meaningful results.

  • iSEEK™ Searchblades narrow search results based on specific areas of concentration. For example, one user logs in as a physician and another user logs in as a patient, both selecting the iSEEK™ Medical Searchblade. iSEEK™ returns vastly different, yet extremely targeted results for these two searches based on these distinctions. Users can also pre-load their preferred searchblades to automatically call up past searches when they log on.
  • iSEEK™ iViews give physicians an organized, guided view of their search results. iViews identify different topics, categories and document types and automatically "clusters" them into individual folders, which physicians can then access as needed.
  • iSEEK™ Targeted Discovery helps physicians drill-down into their results by searching subcategories. For example, an oncologist who searches "hypertension in breast cancer patients" will get more refined results than an oncologist searching only for "breast cancer."

"We are thrilled to develop our partnership with PennCME/BestPractice," said Paul Edelblut, Vice President of iSEEK™ Medical. "In today's world, it is critically important for physicians to be able to access the most relevant and life-saving information immediately-from any location. We are proud to provide this opportunity as well as to assist physicians in continuing their education and advancing the practice of medicine across the board."